• Registration of own company “ALLCATSAREGREY.” offering services in:
  • Design
  • Product development
  • Production
  • Visual merchandising
  • Presentations
  • Styling
  • All needs at the POS

• Freelance for several Asian and European companies in design and development services
• Visual merchandising
• Interieur designs
• Staff briefing
• Teaching at POS
• Building up brands and their philosophy

Head of Design and Development
Union Apparels (Pvt) Ltd.
No. 20 Lake Road, Maharagama
Sri Lanka

Head of Global Research and Development
Freshtex worldwide Textile-Service GmbH
Istanbul

• Guiding the development of new techniques and application processes
• Responsible for the transfer of technical know how to other facilities
• Responsible for the training and development of the team and team leaders
• Managing and organizing the prototyping and series of the collection
• Selection of techniques, looks, styles, fabrics and number of finishes according to the marketing and sales requirements
• Follow up of collection series production
• Creating strategies and plans for the product life circle according to overall Freshtex strategy
• Providing training for sales people by emphasising selling points and unique aspects of the product
• Guiding the market research (shops, windows, fashion fairs, magazine, customers contact)

• Guiding the suppliers’ research (fabrics, chemicals, machineries)
• Managing the continuous development of new chemical applications, looks, techniques to implement into Freshtex capability
• Undertaking the chief responsibility and directing team members during the implementation
• Providing training with operators and team members
• Being in direct contact to key customers’ product developer
• Being in close contact to marketing and sales team to understand their needs
• Responsible for daily and monthly reports within worldwide facilities

Manager Design Services
Mas Holdings
Mas Active
Mas Linea Intimo (Pvt) Ltd.
Sri Lanka

• Design and innovative fabric developments in seamless knitting technology “Santoni”
• Fabric and concept developments for in house producing brands: Nike, Adidas, Banana Republic, Victoria’s Secret, Reebok, Lane Bryant, Hinds, for US, Asian and European market
• New developments in innovative fabrics, styles and concepts
• Presentation concepts for trade fairs, merchandising
• Presentation for customers
• Visual merchandising
• Design and concepts for showrooms of the holding
• Briefing merchandisers
• Developments and ideas of innovative yarn concepts regarding new fabric concepts

• 4 years: 16 collections for Kathleen Madden ladies wear
  (partly in team)
  Jerseys, knitteds, stretch, wellness, home wear, ready-to-wear, accessories
• 2 years: 4 collections for Kathleen Madden menswear
  (entire creation)
  Jerseys, knitteds, stretch, wellness, home wear, accessories
• 3 years: 6 collections for “All Cats Are Grey” menswear
  (own collection)
  Jerseys, knitteds, wellness, home wear
• 4 years: 16 collections for Contento ladies wear
  Stretch, jerseys, knitteds, home wear
• 3 years: Manager Design Services for MAS Holdings, Sri Lanka

Management of all collections in marketing, PR work and merchandising

• Creation of fabric concept · in some cases development of new materials
  Materials · raw materials
• Creation of color concept · Consistency · Color charts
  monitoring latest trends
• Development of prototype in studio · Modification, new developments
• Development of prototype with production and technology
• Acceptance of sample collection
  Presentation · General appearance of the collection
• Acceptance of duplicates of sample collection
• Monitoring and acceptance of production
• Collection divided into categories

• Creation of consistent advertising concepts
• Coordination of concept with graphic designer/photographer
  Creation of layouts
• Presentation/merchandising at international trade fairs
  • Trade fair stand
  • Shows (press and buyers)
  • Press
• Photo styling (model casting, booking of photographer)
• Press folders
• Coordination of press office
• Development of packaging and labels

• Presentation and hand-over to sales
• Presentation and sales to key accounts
• Sales briefing
• “Shop in shop” concepts and developments

• Yarn fairs
• Fabric fairs
• RTW fairs
• Designer shows in Paris, Milan, New York
• Own trend shows in Paris, Milan
• Monitoring of market and trends

• Languages
  English, French, German
• PC knowledge
  Word, Excel, Outlook (Office)

• Limit planning and purchasing
  Jil Sander, Prada, Armani, Gucci, Strenesse, Kathleen Madden, Prada Sport, Stone Island, Hugo, D-Squared, Yamamoto, Comme des Garçons, Issey Miyake
  Trade fairs: Milan, Paris, New York, Düsseldorf, Munich
• Goods received, calculation
• Presentation of goods
  Decoration, merchandising
• Customer advice
  Service, styling
• Staff management
  Formerly ten employees · HR planning · Motivation and briefing for sales
• Administration
  Preparation of accounts, correspondence and negotiations with suppliers, sales statistics, cash accounting, complaints processing
• Advertising
  Development of decoration concepts, development of adverts, mailshots, organization and design of shows

• Styling of celebrities for TV, stage, show, press conferences, events
• Photo styling in cooperation with PR agency and photographer
  Claudia Schiffer, Linda Evangelista, Isabella Rosselini, Marla Glen, Andreas Wecker
• Fashion coaching
  Support of customers in fashion and styling, advice on all matters down to the smallest detail